When the recent e-mail from New Seasons Market arrived in my in-box touting its efforts at "digging down to the ground for Earth Day," I looked down the page to see what great companies they might be celebrating. Then I saw under the headline "Dairy Done Right" a photo of a pristine river with this copy:

"We’re on board for a dairy-licious sustainability initiative with Tillamook County Creamery Association and Zero Footprint to create a riparian forest on regional dairy farms within TCCA’s co-op. By replanting unvegetated ground with native species, the project will sequester carbon, protect and improve water quality, and enhance wildlife habitat."

That's when my head exploded. Why?

While I applaud companies' genuine efforts to reduce their carbon footprint and repair damage to natural systems, this kind of token effort on a few farms in the diminishing membership of the TCCA co-op is the definition of "greenwashing," or "misleading or deceptive publicity disseminated by an organization so as to present an environmentally responsible public image."

The vast majority of the milk used in Tillamook's products
comes not from cows on farms on Oregon's coast, but from a 70,000-cow
industrial factory farm dairy in Boardman, Oregon.

That's because the vast majority of the milk used in Tillamook's products—Tillamook is the commonly referred to name of the TCCA—comes not from cows on farms on Oregon's coast, but from a 70,000-cow industrial factory farm dairy in Boardman, Oregon, among those contributing to a crisis caused by pollution from industrial farms.

“If Tillamook and New Seasons want to sell real dairy ‘done right’ they need to stop sourcing from confinement mega-dairies like Threemile Canyon [Farms], which threaten our climate, clean air and water, and community health," according to Amy Van Saun, Senior Attorney for the Center For Food Safety. "They especially must commit to not contracting with the pending Easterday mega-dairy, which is proposed to reopen the disastrous Lost Valley mega-dairy near Hermiston, where residents are already suffering with a drinking water emergency caused in large part by mega-dairies in the area.”

Recent testing of drinking water from wells that draw from that area's aquifer shows the situation has grown dire. Even households that were fitted with reverse-osmosis filters designed to filter out nitrates were shown to have levels of the pollutant "between 29 parts per million to nearly 48 parts per million—up to nearly five times the federal safe limit" according to an article in the Oregon Capital Chronicle. 

In the same article, it quotes the technician who called with the test results from the six samples tested as asking, "No one is drinking this, right?"

Because of the extreme levels of nitrate pollution in the groundwater, mostly from agricultural sources, Morrow County has declared an emergency and the federal Environmental Protection Agency (EPA) is considering using its emergency authority to intervene in the region.

When you think Tillamook, think factory farms.

Tarah Heinzen, Legal Director of Food and Water Watch has advice for shoppers: “When you think Tillamook, think factory farms. Behind the company’s sustainability claims and idyllic images of family farms is a harsh reality: most of Tillamook’s milk comes from the state’s largest mega-dairy, raising tens of thousands of cows in confinement.

"This factory farm is a dirty operation, regularly violating state air quality laws and contributing heavily to the climate crisis," Heinzen adds. "Oregonians know better and are demanding better, backing multiple bills in Salem to rein in destructive factory farms [see NOTE below]. Oregonians have the right to know the truth behind their food. And the truth is, there is nothing green about Tillamook.”

In addition, the TCCA is the subject of a class action lawsuit on behalf of consumers who are alleging that Tillamook violated Oregon's strict Unfair Trade Practices Act, claiming that most of the cooperative’s milk is produced by cows confined in an “industrialized dairy factory” in Morrow County, rather than living on small family farms with access to pastures in Tillamook County as the company advertised.

Dairy done right? I think not.

Consider contacting New Seasons and letting them know this kind of greenwashing of dirty practices isn't acceptable.

Read the article I wrote for Civil Eats about the damage mega-dairies do to communities.

NOTE: Two bills addressing factory farms have advanced out of the Senate Natural Resources committee of the Oregon Legislature and are headed for the Rules Committee before going to the floor for a vote. One is a temporary moratorium on new or expanded facilities (SB 85), the other is for a package of reforms that is still in process (SB 398).

Outbreaks of COVID-19 have been common at food processing and meatpacking plants across the country, sickening and killing emplyees working shoulder-to-shoulder in enclosed buildings, often without the personal protective equipment (PPE) or proper air circulation needed to keep them safe and prevent the spread of the disease.

In the latest outbreak here in Oregon, the Oregon Health Authority reported on Tuesday (7/7) that 22 people were sickened at the Columbia River Processing plant that produces cheese and dairy products for the Tillamook County Creamery Association (TCCA). The report said that number may include household members and other close contacts to employees. An outbreak is defined by two or more cases linked to a common place.

The OHA's Joell Archibald said the agency was notified of the first positive test from an employee at the Tillamook plant on June 16th, almost three weeks ago, and began working with county and municipal public health staff in the area. She said that prior to the coronavirus pandemic, the names of employers would not normally have been released, but that under pressure from media and the public, state leaders decided on publicly releasing the names of companies where 5 or more cases were linked to a single employer; when the case count (including contacts) reaches 20, the company's name goes on a list in the OHA daily report.

OHA public information officer Timothy Heider said that an employer is notified by the employee when the employee receives a positive test result for the virus. Heider said that when the Oregon Department of Agriculture visited the plant on June 17, it was determined that there was adequate PPE and at that point "the company implemented containment control measures such as physical distancing and face coverings for employees." He also said that no deaths from the outbreak at the plant have been reported as of July 9th.

According to the procedures agreed on by state leaders, though, neither the employee's co-workers nor the community at large were informed until the 5-case threshold was met and the employer's name was released publicly. In short, this means that those workers and their contacts could be circulating in the community—shopping at the same stores and touching the same door handles, for instance—for days until the threshold is met.

Stand Up to Factory Farms, a coalition of local, state and national organizations concerned about the harmful impacts of mega-dairies—Tillamook is dependent on giant factory farm dairies for its milk supply—issued a statement today that said this outbreak  “underscores the vulnerability of the factory farm system and the workers in it. As cases continue to increase, it's unconscionable that Oregon is moving forward with permitting a new mega-dairy, Easterday Farms, that will exacerbate the extreme consolidation putting workers at risk. Oregon needs a mega-dairy moratorium and meaningful protections for food and farm workers now.”

For Tillamook's part, CEO Patrick Criteser issued a statement on the company's website assuring investors and the public that the pandemic has not disrupted their manufacturing operations or supply chain. In a statement the company said that three of the employees have already recovered and been cleared to return to work, while the rest are recovering at home, according to an article in the East Oregonian. "Those who are recovering at home or are quarantining after being identified as a close contact are receiving full pay and benefits," the company said.

The health authority's latest statewide weekly report showed that from June 29 to July 5, COVID 19 continued to surge with 1,910 new cases, an increase of 51 percent over the previous week.

The Morrow County Health District, Pioneer Memorial Hospital, the Morrow County Health Department, Morrow County Emergency Management and the Morrow County Sheriff's office—all public entities involved in responding to the outbreak—were contacted with questions about what procedures were followed at the Columbia River Processing plant when the county learned about the outbreak. They referred all questions to the Oregon Health Authority, which is quoted above.